A roofing company profile that survives a homeowner's background check

Why roofing buyers dig deeper than most

Roofing is a high-ticket, low-frequency purchase, and the homeowner usually has no way to judge the work itself. They can't see under the shingles. So they judge the company instead.

That makes three questions decisive:

1. Who are these people? A named owner with a real history beats a logo and a stock photo of a crew.
2. What happens if something goes wrong? Coverage, registration and a clear warranty answer this.
3. What did other customers experience? Reviews, ideally many, recent and answered.

Most roofing websites answer all three with the same five words: "licensed, insured, fully warrantied, trusted." Every competitor says it too, so it proves nothing. Specifics prove something.

What we build

Five pieces of work, usually in this order. Each has its own page under our services.

• Owner story. An about page written from an interview with you: how the company started, what you learned, how you run a job. Every year, number and name is one you can confirm.
• Credentials page. Registration, workers' compensation, insurance and any manufacturer standing, each linked or attributed to the body that can confirm it.
• Warranty page. Your workmanship warranty and the manufacturer's material or system warranty explained side by side, including what voids them.
• Review strategy. A routine for asking every customer for an honest review, built around Google's rules and Canada's anti-spam law.
• Estimate proof pack. A short profile link sent with each quote, so your proof sits next to your price.

A worked example: what one checkable page is worth

Say your average residential re-roof is worth $14,000 and you close 30% of the quotes you give. If you quote 100 jobs a year, that's 30 jobs, or $420,000 in work.

Now suppose a clearer profile moves your close rate from 30% to 33%. That is three more jobs, or about $42,000 in revenue from the same number of quotes, with no extra ad spend. Plug in your own numbers; the point is that small changes in trust are worth real money on large tickets. We can't promise any particular change, but we can show you how we'll measure it.

The rules we work inside

Honest profiles aren't just good manners. Several sets of rules apply, and we design around them:

• Google's review policies forbid paying or rewarding people for reviews, reviews from employees or others with a conflict of interest, and selectively asking only happy customers.
• Canada's anti-spam law (CASL) covers commercial texts and emails. Implied consent after a purchase is time-limited, and every message needs identification and an unsubscribe option, as ISED explains.
• The Competition Act treats misleading warranty claims, and misused endorsements, as deceptive marketing.

We summarise these to explain our approach. We don't give legal advice; for that, talk to your lawyer.

Proof from our HVAC work

Our published case studies come from heating and cooling companies, so we show them as results from our HVAC work, not roofing results. The most relevant one here: GasBoilers.ca, the gas-boiler division we built for CANRO Heat, works across 26+ BC communities and has earned 5.0★ from 76+ Google reviews. The same discipline of asking every customer, every time, carries straight over to roofing. More on the results page.

Who is behind it

Roofing.Bio is part of the Sedighi.ca and SAZ.ca group of companies, a Canadian group headquartered in Vancouver, BC. Ali Sedighi, who holds an MBA in Technology Management, leads it; his 17+ years in digital marketing include building 150+ live HVAC websites. Our parent brand for trades work is Trades.Agency. Read more about us or see how plans are priced on the pricing page.

Start with a short conversation

Bring your current website, your Google Business Profile link and a rough idea of your average job value. We'll tell you plainly which claims on your site you can already prove, which you can't, and what we'd fix first. Reach us through the contact page.